The Task:  To create a brand identity for a new indoor football league (IFL) team using the name ‘Salt Lake Screaming Eagles’. 
The Solution: My four part solution included a primary logo, alternate logo, wordmark, and uniform design. The primary logo is an eagle head, whose uniquely shaped eye represents focus, intelligence, and fierceness, also serves as the brand’s alternate logo.The wordmark is a customized, bold sans-serif featuring the alternate logo above the type. 
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